Artisan food marketplace with integrated gift cards

The brief

Real Food Hub started out as a MasterChef-backed marketplace with a clear mission: connect independent food producers with discerning consumers. The challenge with any marketplace is that the big names tend to crowd out the small ones and here, the small producers were the whole point.

Our approach

We led with editorial. The information architecture was designed to surface independent producers on equal footing rather than burying them beneath the loudest sellers, and the SEO architecture was tuned for long-tail discovery so niche producers can be found for the specific things they make.

What we built

A bespoke marketplace including a custom gift card system with fulfilment handled from a single admin surface, so the team isn't stitching together separate tools to run a core part of the business.

The outcome

An editorial led IA that gives small producers a fair shot, integrated gift-card fulfilment from one place, and an SEO structure built for long-tail producer discovery.