Group brand site for a £400m+ packaging conglomerate

The brief

Logson Group is a £400m+ conglomerate with 1,300 employees across nine independent corrugated packaging companies, Board24, Boxshop, Jardin, Cases24 and more. The hard part of a group site is identity: presenting a single, credible group without erasing the independence that makes each subsidiary valuable.

Our approach

We built the navigation and structure around that tension deliberately, letting visitors move cleanly from group level positioning down to individual company sites, so the group story and the subsidiary stories reinforce rather than compete.

What we built

A group level corporate site on PHP presenting the brand portfolio, ESG commitments, leadership team and news, with ESG and sustainability messaging given the weight to read as credible commitments rather than marketing gloss. We also built websites across the group for Board24, Boxshop, Jardin, Cases24, Boxes and Packaging, and maintain Red Rose Packaging.

The outcome

A unified group identity that showcases nine subsidiary brands without flattening their independence, clean navigation from group to company level, and ESG messaging presented credibly alongside the commercial content. 6 Websites built across the group.